Why Doesn’t Your Website Stand Out?
Published in
6 min readJan 15, 2020
By Runyu Xia
The reason why a website doesn’t stand out because it’s not unique.
The reason why a website isn’t unique because it doesn’t have a personality.
A website’s personality is a key factor that can reflect the brand identity, enhance the uniqueness and enables the users to remember it. There is no right or wrong about the personality. It’s…