What is Design Thinking?

A Definition

Maximilian Speicher
Muzli - Design Inspiration
5 min readNov 15, 2017

--

TL;DR: Design Thinking is often considered a buzzword or bullshit and many people — even if familiar with the concept — struggle to define it in a brief, but concise way. In this article, I develop such a definition: “Design Thinking is the understanding that the process is the design and therefore all people involved, no matter their role, are responsible for creating a product that is useful

--

--

A designer who writes about leadership, strategy, & anything UX • Doctor of Computer Science • formerly University of Michigan • maxspeicher.com/newsletter