Web Typography in 2020: What Will It Look Like?
Get ready to conquer the audience with your typography!
Voluminous and diverse, geometric and eclectic — these are only some of the characteristics, applicable to the typography trends 2020. Some movements are still the same as they were, others only gain their power to be transformed into another typographic phenomenon of the year.
Anticipating the upcoming typography tendencies, I’ve highlighted the most predictable ones to guide you on the way to a splendid design. Keep in mind that all the points are interconnected, which is a handy tip to use when you decide to follow a couple of trends at once.
Outline Fonts and Their Clarity
In the context of brutalism, still taking the leading positions in web-design, outline fonts hold up the higher grounds in trends: you can see them a lot in headlines and navigation menus. By choosing outline fonts you never risk to be missing out, that’s their total advantage.
Minimalistic and to-the-point designs resort to outline fonts with monolithic shapes, geometry, and vast spacing. And that won’t fade away in the upcoming year either.
Animated Typography
Technologies don’t go round in circles, they dramatically evolve and set almost no boundaries to your creative performance. So the websites use these opportunities to build the best and the most interactive platforms, which was barely possible not so long time ago. Kinetic typography, that’s how it can be also called, can take any form and kind of movement: bouncing chubby letters, floating thin cursive or disappearing by click characters. The more responding your actions on the website are, the more chances there are for you to revisit it.
Flexibility of Variable Fonts
Great as they are, variable fonts are obviously one of the best things that happened to the world of typography. Unfortunately, they’ve been granted a slow pace of employment in design, which is unfair, taking into account the potential they have. Nevertheless, more and more design apps get variable fonts support, boosting the demand for similar font options being included where possible.
With the digital design market slowly but surely spreading this trend around, we’ll be running into variable fonts on the websites and applications of our day-to-day use.
All Sorts of Serifs
It might be obvious or too broad to imply serifs in general as the trend but here’s what in the limelight. With proper spacing and thickness, strokes are perceived not as visual rubbish but typographic sprinkles! From all the richness of serifs, the following ones will be all the rage: serif fonts with the high stroke weight as well as serifs with thin or barely visible strokes.
In general, serif font can be used as means of contrast, paired with suitable sans, for instance, or if you elect to knock off two points with one shot, you can create outline serif ’cause why not?
Fonts With Gradient Overlays
It’s. Just. Sexy. Suits the best those who can’t make up their minds about one color for the project. The gradient move is sometimes attached to bad taste, thanks to all the misuse. But in the right hands it flourishes: just stick to the right palette and color compatibility to benefit from the decision to use ’em shades!
The true typographic ecstasy is achieved when you also animate the gradient overlay to feast the eyes of your audience with colorful ambient. Mind that.
Hand-Written Typography
This category has reserved itself a place of honor in typographic trends for years ahead. There can never be identical hand-made letterings, so the project will be ten times more unique with calligraphy involved. Besides, hand-written typography enables some special connection between the author and the viewer, that’s the best part of a personal approach in design.
And this goes not only to “cozy-looking and cute” websites or apps for, let’s say, ordering a wooden hand-made photo frame from some crafty studio. People are getting better at hand-written typography so not hard to be its concentration will grow even higher the next year.
Artistic SVG Fonts
When there’s just not enough of typographic tools to reach the higher level of aesthetics, the game is on for SVG fonts! All the characters can be anything you want, designed under the common theme.
There exist no limits in geometry or symmetry, shapes or colors — just a bunch of vector images, comprising your artistic alphabet. The botanical SVG fonts are always hot but who knows what else will be trendy in 2020? All you should know is “try to reach the unity trough diversity of constituents”.
