The IKEA Effect in UX: 2023 Year-End Edition
Published in
6 min readDec 28, 2023
The IKEA effect, coined by Norton of Harvard Business School in a 2012 study, refers to the phenomenon that people increase the valuation of a self-built object. In other words, you are more likely to value something if you’ve built it yourself — just like how participants are more willing to bid higher for the IKEA boxes they built themselves than the ones already assembled in the Norton study, “The IKEA…
