Pixels of the Month: March 2024
Mixed-Reality F1 Concept, Paris Olympics 2024 Posters, RIP Akira Toriyama, Decathlon Branding Revamp, The Rise of AI Actors, etc.
March has come to fruition, unveiling a myriad of captivating designs and creative discoveries. Here is my carefully curated selection:
Mixed-Reality F1 Concept
This mixed reality F1 concept shows what the Apple Vision Pro could do for sports
It’s not hard to imagine how Spatial Computing could change sports once you see it. This demo of an F1 companion app is a perfect example. From a marketing standpoint, this opens up new possibilities for brands as well.
Paris Olympics 2024 Posters
A captivating and fantasised representation of Paris adorned with a multitude of details and Olympic symbolism.
Created by French illustrator Ugo Gattoni, who has dedicated over 2,000 hours to this masterpiece, the 2024 Paris Olympics and Paralympics posters are officially here, and they are absolutely stunning.
The arena sends us back to the grandeur of the games in Ancient Athens, while the colorful isometric 2D illustrations exude the energy of modern gaming arenas.
A brilliant fusion of the past and present, creating a diptych that transcends time, evoking a sense of universality and joy. Une merveille ! 🇨🇵
3D Sculpting with Dreams and Krea.ai
This 3D sculpture was made by Martin Nebelong using Dreams on PS5 and transformed with Krea.ai.
This is by far the fastest way to sculpture in 3d anywhere.
Imagine when it’s possible to convert this to an actual 3d model, to animate it, and to integrate it into projects.
RIP Akira Toriyama
As a French individual born in the 1980s and partly raised by the iconic Club Dorothée children’s TV show, which introduced Japanese animation to French audiences, Akira Toriyama captivated my imagination and instilled in me a lifelong passion for drawing.
From the whimsical world of Dr. Slump to the epic saga of Dragon Ball (Z), and extending through works like Chrono Trigger and Dragon Quest, Toriyama’s style remains consistently distinctive:
His characters are memorable with simple yet expressive designs. His fluid and dynamic drawing style imbues static scenes with a sense of movement and action. He seamlessly incorporates subtle humorous elements and infuses his environments with a wealth of details.
Looking back, I realise that Toriyama’s impact on my life goes way beyond mere entertainment. His work sparked my creativity and imagination, shaping my artistic aspirations and indirectly influencing my academic and career path.
Today, as I fondly recall the memories of my youth, I am reminded of the profound legacy left behind by this visionary artist.
RIP Akira Toriyama 🕊️
Color Trends in Movie Posters Design
While searching for examples of color psychology usage in ads, I came across this video of James Verdesoto for Vanity Fair.
James Verdesoto is an artist and creative director who has designed iconic posters for movies such as Pulp Fiction, Ocean’s Eleven, and more.
Watching him explaining how color schemes are used in movie posters is fascinating for anyone in the industry.
Decathlon Branding Revamp
Decathlon has just unveiled its new brand identity. What do you think?
This evolution comes — amongst others — with a bold new logo and a fresh new purpose to ‘Move People Through the Wonders of Sport’.
The revamped logo features a new symbol called the ‘Orbit,’ which acts as a springboard to propel the brand into the digital era. Here are some key points about it:
✅ The design heritage is maintained with the iconic tilted ‘C’ and ‘A’ seamlessly integrated into the new logo.
✅ The graphic representation of a mountain, a sail, and a wave recalls the brand’s two favorite universes.
✅ The movement of the logo symbolises the brand’s commitment to circularity.
✅ The vibrant new blue colour revitalises the brand with digital-friendly tones.
✅ The emblem is designed to be easier to use on physical and social networks.
However, this new identity is more than just a visual upgrade; it represents a redefinition of their values and a global deployment of the brand, hence the switch to an English slogan.
Singapore 3D OOH Billboard
3D billboards take over five major cities globally, offering would-be tourists an unexpected journey through Singapore’s local experiences.
The Singapore Tourism Board continues its ‘Passion Made Possible’ destination brand campaign with this new initiative 3D out-of-home billboard that shines the spotlight on three iconic Singapore experiences.
The campaign was executed by BBH Singapore alongside The Shophouse @ Publicis.
The Rise of AI Actors
Produced using a tool such as arcads.ai, this video features a genuine actor initially commissioned for a few moves and facial expressions.
Then comes the AI overlay allowing lip-synching to a specific script and most likely background and clothes changes based on the video topic.
The emergence of such tools raises some considerations:
➡️ Surge in untrusted content proliferation online.
➡️ Escalation in AI-generated content and interaction (20 to 40% of all interactions on Facebook already).
➡️ Progressive decline of traditional influencers (which, admittedly, has its perks).
In any case, I can’t wait to see brands leveraging actors chosen by their competitors to present an opposite narrative.
Typically, ‘Actor X’ is used to promote a vegan lifestyle for Brand X one moment, until Brand Y employs the same actor to endorse a carnivorous diet.
👋🏻 I’m Rémy — a multidisciplinary designer and business owner with a particular enthusiasm for digital experiences.
Follow me for more posts on Creativity, Innovation, and Strategy. 🚀🎨
