How to Escape from Pixeltown

Jonas Kleiner
Muzli - Design Inspiration
3 min readOct 4, 2016

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At work, you are a designer of nano sites and brand collateral. In your world, the word react is not a response to a physical stimulus. One more conversation about micro-targeting users from double opt-in email lists who get lost somewhere in the funnel and don’t convert will elicit salty tears.

You love what you do, but in Pixeltown, sometimes “the bear eats you”.

#1) Go for a walk

It’s good for the body and soul to get outside and look at something besides the walls of the office and co-workers drinking their 12th cup of coffee.

While outside, I like to look around and observe the tiniest details surrounding me. Ideas are everywhere. Is there a color, pattern or texture which begs for attention? Perhaps it’s a lopsided street sign. Or maybe a peculiar looking crack in the sidewalk. Or it could be graffiti on a bland wall in an alley which makes me wonder about the artist who painted it.

#2) Draw

Being able to draw or sketch ideas out is key. You don’t have to be Picasso, simply practice good draftsmanship. Make the pencil/pen/chalk/marker be an extension of your thoughts. Being able to communicate through sketching ideas is gratifying. There are many benefits. One is a boost in your self confidence.

#3) Eat lunch outside

In an ideal world, lunch is a time to turn off devices and displace work/stress for an hour. On days when this is not realistic (most days), getting outside for a quick bite, even for 15 min is a good method for stress defibrillation. Fresh air and a change of scenery is good.

#4) Talk to someone about an idea

Connecting with old colleagues feels great. I like to call people I haven’t worked with in awhile. I like listening to someone else’s take on problem solving and developing ideas. Sometimes the path they describe is surprising. Would I consider their approach when faced with a similar situation? Brainstorming or trading notes on developing ideas helps rekindle my creative energy.

#5) Practice design and dev

Similar to drawing, Javascript has become an important tool in my toolbox. I use it to create solutions and communicate ideas. Just like good draftsmanship, writing useable code requires practice and patience.

The same holds true with design. There are tried-and-true design patterns out there which we all know and reuse. They work, but why? Deconstruct them and figure it out. I guarantee you’ll stumble across something which feels fresh.

#6) Write

Designers and developers should be able to explain their process to anyone without resorting to industry speak.

It’s likely your client doesn’t understand frameworks or why someone would use a framework. They shouldn’t have to! Part of why they hired me is so I can translate for them. I want to make it easy for my clients to communicate their ideas and process to their clients. By finding my voice through writing I can make that happen.

Whatever your go to escape mechanism is, I hope you find yourself there today. If you don’t have one, feel free to use one of mine. Or DM me and lets trade some ideas!

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