Catchy Packaging Design Projects That Employ Illustration Art

Published in

Muzli - Design Inspiration

6 min readApr 29, 2024

A fresh collection of graphic design concepts crafted by the tubik team is up. This time, it gathers an attractive and smart set of functional and artistic packaging design concepts and identity design ideas created in different styles and following different design approaches, but all of them united by employing the power of illustration art to make catchy and original packaging that helps the business become more noticeable in today’s tight competition and transfers the mood and emotion behind the brand.

Enjoy and get inspired!

Stationery Packaging

This project will add to your day the vibes of bright and unlimited creativity that children teach us. Take a glance at a piece of packaging design set for the stationery brand targeted at arts and crafts for kids. The graphic design is based on vibrant and cheerful original illustrations designed for each item to transfer the consistent feeling of children’s endless creative energy and happiness of being involved in the art process.

Here are examples of boxes for colored pencils and plasticine, as well as the notebook cover design.

Candles Packaging

This graphic project reflects the fun, joy, and refreshing nature of winter in the packaging design for the winter edition of the candles brand. Look at the labels and boxes designed with custom illustration patterns for the candles with fresh snow and pine forest aroma.

Perfume Packaging

For decades and centuries, people have been mystified and amazed by the power of fragrances and their impact on human mood and memories. No wonder perfumery has grown into a huge industry and ignited many successful businesses. This graphic design project also touches on that theme: look at the minimalistic packaging design and custom 3D illustrations for the perfume bottle based on flower fragrances.

Wine Packaging

Catch the festive vibes with this graphic design project inspired by the winter holidays: here’s a glance at the custom wine bottle label designs with bright original illustrations for the special Christmas edition.

Jam Packaging

In this vibrant graphic design project with the vibes of sweet and fragrant fruit and berries, we worked on packaging design for a brand of handcrafted jams and used original illustration patterns for a bright and cheerful visual style. Take a look at the consistent set of jam jar labels with juicy illustrations to give every jar a unique look but also unite them together into one recognizable and solid brand image.

Chocolate Bars Packaging

Here’s a glance at the elegant and neat packaging design with custom artistic graphics we developed as a part of the brand identity design for a chocolate brand.

Each chocolate bar has an original look due to its specific color and sophisticated illustrations featuring the fruit added to this type of chocolate. The typography plays on the contrast of the logo wordmark using beautiful decorative font and text descriptions performing in readable sans-serif font with visual accents on the type of chocolate and the type of fruit filling. Together, this approach gives this set of items an attractive, diverse, recognizable, and consistent appearance with sweet tenderness vibes.

Fruit Water Packaging

This graphic design is inspired by the vital energy of water. Here, we worked on a packaging design project for a brand of water with different fruit flavors. The design approach is built around the set of atmospheric custom illustrations with picturesque landscapes and buildings specially made for each taste of water.

Holiday Cake Packaging

This seasonal project is devoted to winter holidays, filled with fun, tasty things, time together, and hopes for another bright year. The graphic design concept features the idea for the custom winter holiday packaging for the famous Kyiv Cake, with original illustrations sharing the festive atmosphere.