Branding Lessons from Apple Every Business can Use

Apple is a great example of a company that understands the value of branding. Lessons can be learned by examining how they position their offering as something more than a product.

Ilya Lobanov
5 min readSep 6, 2020

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Branding unicorn, strategist, coach for creatives, content creator, product designer, idea generation freak. More at https://wearestudeo.substack.com