Animated Logos: 5 Examples of “Stickifying” Your Brand
A simple yet powerful tool to rise above the 5,000 media messages we each are hit with everyday.
“Look at me!”
…is at the core of what every brand wants.
Having a brand is important.
Having one that spreads? That’s vital.
Brands need to stand out, especially when we look at the 5,000 messages we are each hit with everyday.
4,999 other media messages
Assuming you have a strong name and a distinct and remarkable design direction, there is another tool you can use to help your brand get the attention it deserves.
The most perfect example is when you’re shopping for a car.
Seeing it can excite you. Looking at its shine and color and chrome.
But taking it for a drive? Unbeatable.
The wind, the power, the feel of that baby in your hands.
What if we could harness the unstoppable power of motion for our brands?
Brands Must Be Sticky or You’re DOA
We’ve all seen first-hand how motion adds another dimension that works in any media channel from tweets to blog posts to online ads.
I’ve tested it and it’s absurdly simple. But nonetheless as powerful as a V8 twin turbo.
To give you a sense of how motion impacts brands, here are 5 examples from brands I have developed for a wide variety of clients from Seattle to Germany:
Time to start moving.
In fact, I was so inpired by these animations that I created this animation video that brough it all together:
Please share this post with people you know who aren’t moving enough. ;-)
